Privacy Policy

Last updated: July 12, 2026

This policy explains what information fan.sg handles, why we need it, and the choices available to you when you create, manage, or open short links on fan.sg and app.fan.sg.

1. Information We May Collect

Account and service information

We may collect information you provide, including your email address, account credentials in hashed form, short-link destinations, custom aliases, tags, notes, expiry settings, and other link-management settings.

Usage, device, and network information

We may automatically collect IP addresses, approximate country or region, browser and device type, operating system, referring pages, requested pages, timestamps, link creation activity, redirects, clicks, and security events. Account-creation, short-link creation, redirect, and administrative activity may be associated with an IP address for security, abuse prevention, analytics, and legal compliance. Raw IP addresses are restricted to authorized administrators; normal users receive aggregated statistics such as country-level traffic.

Cookies and similar technologies

We and our service providers may use cookies, local storage, web beacons, pixels, tags, scripts, IP addresses, and similar identifiers for authentication, security, preferences, analytics, advertising, frequency capping, aggregated reporting, fraud prevention, and service operation. Disabling required cookies may prevent account and management features from working.

Contact information

If you use the contact form, we collect the name, email address, subject, and message you provide so we can review and respond to your enquiry. We also process a network address for rate limiting and abuse prevention.

2. How We May Use Information

• Provide, operate, maintain, secure, and improve fan.sg services.
• Create and manage accounts and short links.
• Measure traffic, performance, usage trends, and advertising effectiveness.
• Detect malicious links, fraud, invalid traffic, abuse, and policy violations.
• Personalize content, communications, recommendations, and advertisements.
• Respond to inquiries and enforce our Terms of Service.
• Comply with legal obligations and protect users, the public, and our rights.

3. Advertising and Google Services

We may use Google products and other advertising or analytics providers. Third-party vendors, including Google, may place and read cookies on your browser or use web beacons, IP addresses, and other identifiers to collect information as a result of ad serving or analytics on this site.

Third-party vendors, including Google, may use cookies to serve ads based on your prior visits to fan.sg or other websites. Google's use of advertising cookies enables Google and its partners to serve ads based on visits to this site and other sites on the Internet. Depending on your location, settings, and consent choices, ads may be personalized or non-personalized.

Learn how Google uses information from partner sites atHow Google uses information from sites or apps that use its services. You may manage personalized advertising throughGoogle Ads Settingsand may opt out of some participating third-party personalized advertising throughYourAdChoices.

Other advertising vendors and networks may also use cookies or similar technologies. Their processing is governed by their own privacy policies and opt-out mechanisms.

4. Consent and Privacy Choices

Where required by applicable law, we will request consent before using non-essential cookies or processing personal data for personalized advertising. Advertising for users in the European Economic Area, United Kingdom, and Switzerland may use a Google-certified consent management platform integrated with the IAB Transparency and Consent Framework. Consent choices may be changed through the privacy controls presented on the site or through the provider links above.

Non-personalized advertising may still use cookies or identifiers for purposes such as frequency capping, aggregated reporting, fraud prevention, and security where permitted and, where required, with consent.

5. How We May Disclose Information

We may disclose information:

• To hosting, database, security, analytics, advertising, and other service providers.
• To investigate abuse, invalid traffic, fraud, malicious destinations, or security incidents.
• When required by law, legal process, or a valid government request.
• To protect the rights, safety, and property of fan.sg, users, advertisers, or others.
• In connection with a merger, financing, acquisition, reorganization, or sale of assets.
• With your direction or consent.

We do not provide Google with information that Google could recognize as personally identifiable for advertising purposes unless permitted by Google's policies and applicable law with appropriate notice and consent.

6. Data Retention and Security

We retain information for as long as reasonably necessary to provide the service, maintain security and audit records, resolve disputes, enforce agreements, meet legal requirements, and protect against abuse. Retention periods may differ by data type. We use reasonable administrative, technical, and organizational safeguards, but no system can be guaranteed completely secure.

7. International Processing

Information may be processed in Singapore, the United States, and other countries where we or our service providers operate. Those countries may have different data-protection laws from your country of residence.

8. Your Rights

Depending on your location, you may ask to access, correct, delete, restrict, object to, or receive a copy of certain personal information, withdraw consent, or opt out of certain advertising uses. Singapore users may request access or correction under the Personal Data Protection Act. Requests may be subject to identity verification and legal exceptions, and you may have the right to complain to a privacy regulator.

We may process opt-out preference signals where required by applicable law. We do not knowingly sell personal information for money. Some personalized advertising activity may be considered a sale, sharing, or targeted advertising under certain laws.

9. Children's Privacy

The service is not directed to children under 13, and we do not knowingly collect personal information from children under 13. We do not use Google advertising services to target personalized ads based on activity known to relate to children.

10. Third-Party Destinations

Short links and other content may lead to third-party websites. We do not control their privacy practices, content, or security. Review the privacy policy of each third-party service you visit.

11. Changes to This Policy

We may update this policy when the service, providers, or legal requirements change. We will post the revised version here and update the date above.

12. Contact Us

Use the fan.sg contact form for privacy questions, access or correction requests, and other enquiries.